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With a mighty blow, Miuccia Prada shattered the traditional champagne bottle across the bowsprit of the Luna Rossa AC72 catamaran that will carry her famous fashion brand into battle on the continuing quest to win the America’s Cup for Italy.
Although the Italian flag flew large over the base, this latest addition to the AC72 fleet entered the waters of the Waitemata Harbor in Auckland, New Zealand, where Luna Rossa made its Cup debut a dozen years ago.
By Miuccia Prada’s side at the launch was her husband, Patrizio Bertelli, who earlier said that in the current economic climate Italy had an appetite for something joyful and serene.

With a mighty blow, Miuccia Prada shattered the traditional champagne bottle across the bowsprit of the Luna Rossa AC72 catamaran that will carry her famous fashion brand into battle on the continuing quest to win the America’s Cup for Italy.

Although the Italian flag flew large over the base, this latest addition to the AC72 fleet entered the waters of the Waitemata Harbor in Auckland, New Zealand, where Luna Rossa made its Cup debut a dozen years ago.

By Miuccia Prada’s side at the launch was her husband, Patrizio Bertelli, who earlier said that in the current economic climate Italy had an appetite for something joyful and serene.