America's Cup

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Sportvision, the same company that brought us the “illuminated” first-down line in the NFL and the strike zone (a.k.a., “the K zone”) for MLB is applying its craft to sailing. America’s Cup is working with Qualcomm to develop LiveLine, a technology that will illuminate the course or field of play, as well as display the speed of the boats, the boats’ progress and more—making for a more engaging and exciting TV viewing experience.